CASE STUDY
Decommissioned legacy dashboard tools for Colrows AI Analytics with 50% Employee adoption across all Shopper Stop’s divisions
Shoppers Stop Ltd is an Indian retail company founded in 1991, headquartered in Mumbai. It operates a chain of department stores across India, offering a wide range of products, including apparel, beauty, accessories, home décor, and footwear. The company features both in-house and international brands, catering to premium and aspirational consumers. It has expanded its presence through offline stores, e-commerce, and a loyalty program called "First Citizen." Shoppers Stop is known for its customer-centric approach, strong brand partnerships, and omnichannel retail strategy.
Decommissioned legacy dashboard tools for Colrows AI Analytics
Employee adoption across all Shopper stop’s divisions
As Shoppers Stop Ltd expanded, its traditional dashboarding tools struggled to keep up with the growing demand for real-time insights. The company encountered slow data retrieval, cumbersome report generation, and limited data exploration capabilities. Shoppers Stop required a scalable, intuitive solution to enhance data-driven decision-making and provide teams with immediate insights. The objective was clear: move beyond static reports and enable dynamic, self-service analytics.
"With rapid growth—more customers, diverse product categories, and increasing data needs—Shoppers Stop faced challenges in maintaining efficiency, as its analytics team wasn’t scaling at the same pace."
Jitendra Kanojia
Digital Transformation and Analytics
To address these challenges, Shoppers Stop sought a powerful intelligence tool with a user-friendly experience. Colrows provided the ideal solution, delivering a fast, search-driven analytics platform for both internal teams and external partners. The platform’s scalability, ease of use, and focus on self-service analytics were pivotal factors in the decision.
"What impressed us most about Colrows was its intuitive, search-driven approach, allowing us to access and analyze data instantly without relying on cumbersome reports. It seamlessly aligns with our dynamic, data-driven workflows"
Jitendra Kanojia
Digital Transformation and Analytics
Once implemented, the biggest challenge was shifting employee mindset away from static dashboards. Initially, teams were hesitant, wanting to retain familiar report formats. However, adopting Colrows’ search-driven analytics required a fundamental cultural shift at Shoppers Stop—from reactive reporting to proactive data utilization for decision-making and business growth
Despite initial challenges, Shoppers Stop has witnessed strong adoption of Colrows Analytics, with over 200 Monthly Active Users (50% of their 400 employees) across all divisions. After replacing a legacy BI tool and implementing Colrows in 2024, the company is now focused on expanding usage and empowering more teams to make data-driven decisions.
For external stakeholders, Shoppers Stop leverages Colrows Embedded as the analytics engine powering its omnichannel retail analytics platform. This integration has enabled Shoppers Stop to:
Beyond strengthening partner relationships, this platform has also created new direct revenue opportunities.
Shoppers Stop is committed to expanding its use of Colrows by enhancing user adoption and ensuring teams fully utilize the platform’s capabilities. By increasing awareness and integration into daily workflows, the company aims to improve time-to-insight and enable more strategic decision-making. As Shoppers Stop continues to grow, Colrows will remain a vital tool for staying ahead of market trends and maximizing business value.
With a strong focus on Data and AI, Shoppers Stop views Colrows as a key partner in addressing its growing data needs without increasing headcount. As Colrows’ GenAI capabilities continue to evolve, the company looks forward to leveraging advanced innovations that will shape a future where data-driven insights enhance every business decision.
Join Shoppers Stop and countless other organizations that have revolutionized their approach to data analytics with Colrows.