CASE STUDY
Shoppers Stop's marketing and sales teams became data-independent with Colrows.
Shoppers Stop Ltd is an Indian retail company founded in 1991, headquartered in Mumbai. It operates a chain of department stores across India, offering a wide range of products, including apparel, beauty, accessories, home décor, and footwear. The company features both in-house and international brands, catering to premium and aspirational consumers. It has expanded its presence through offline stores, e-commerce, and a loyalty program called "First Citizen." Shoppers Stop is known for its customer-centric approach, strong brand partnerships, and omnichannel retail strategy.
faster data and insights for marketing and sales teams
savings by decommissioning home-grown applications for analytics
Employee adoption across all Shopper stop’s divisions
As Shoppers Stop Ltd. expanded its operations, the company’s traditional dashboarding tools began to struggle with the increased demand for real-time insights. The technology team faced challenges with slow data retrieval, inefficient report generation, and delays in deriving insights from data.
Compounding this issue, as Shoppers Stop's tech stack grew, the team integrated new datastores and adopted different formats. This expansion resulted in fragmented data, making it difficult to maintain consistency and completeness in the analytics, leading to unreliable insights across the board.
"Shoppers Stop required a scalable, intuitive solution to enhance data-driven decision-making and provide teams with immediate insights. The objective was clear: move beyond static reports and enable dynamic, self-service analytics."
Jitendra Kanojia
Lead Digital Transformation and Analytics Shoppers Stop
The lack of real-time data analysis and automated insights, caused the company to miss out on opportunities to optimize promotions, stock levels, and the overall customer experience. This led to inefficiencies and lost sales.
The one team which was severely affected by slow insights was marketing team at Shoppers stop. The team was paralysed as they were always dependent on IT and data teams for insights. This, in turn, led to ineffective marketing strategies and difficulties in managing complex pricing structures, promotions, and discount strategies.
"Our excessive dependence on the technology and data teams for all analytics tasks was holding us back. We were slow, inefficient, and wasting resources. We urgently needed a solution that would eliminate this dependency, enabling our marketing teams to focus on marketing rather than data retrieval."
Dhruv Gopal
Director Marketing
Another challenge faced was that the growing data demands required constant upgrades and maintenance of the analytics systems, dashboards and even tech stack. This led to increased operational costs, diverting resources from other key areas such as product development, customer service, and expansion.
"With rapid growth—more customers, diverse product categories, and increasing data needs—Shoppers Stop faced challenges in maintaining efficiency, as its analytics team wasn’t scaling at the same pace."
Ashtha Guha
Head Data Analytics Shoppers Stop Ltd
The Shoppers Stop team evaluated several tools in the market with a clear goal: they needed a platform that could handle various datastores and formats, including custom ones, while being simple enough for the marketing and sales teams to use independently, eliminating their reliance on technology teams. Data autonomy for the marketing teams was a critical requirement.
Colrows’ conversational analytics stood out as the ideal solution. It offered a fast, search-driven analytics platform suitable for both internal teams and external partners. Its intuitive and user-friendly interface, combined with its seamless integration across multiple datastores and formats, made it a perfect fit for Shoppers Stop’s needs. The self-service analytics, delivered through a conversational interface, was a key factor in choosing Colrows.
"What impressed us most about Colrows was its intuitive, search-driven approach, enabling us to access and analyze data instantly without depending on cumbersome reports. It aligns perfectly with our dynamic, data-driven workflows."
Jitendra Kanojia
Digital Transformation and Analytics, Shoppers Stop Ltd.
The Shoppers Stop team was pleasantly surprised by how simple it was to deploy and onboard Colrows. However, once implemented, the main challenge was shifting employees' mindset away from static dashboards. Initially, teams were reluctant to let go of their familiar report formats. But adopting Colrows’ search-driven analytics required a cultural shift at Shoppers Stop—moving from reactive reporting to proactively leveraging data for decision-making and business growth.
Despite initial challenges, Shoppers Stop has witnessed strong adoption of Colrows Analytics, with over 200 Monthly Active Users (50% of their 400 employees) across all divisions. After replacing a legacy BI tool and implementing Colrows in 2024, the company is now focused on expanding usage and empowering more teams to make data-driven decisions.
There is almost no dependency on technology teams now for data which is a very welcome change and achievement. It has allowed both technology teams and marketing teams to focus on their core work.
Shoppers Stop also retired several in-house developed applications that were previously used to support analytics for the marketing teams.
For external stakeholders, Shoppers Stop leverages Colrows Embedded as the analytics engine powering its omnichannel retail analytics platform. This integration has enabled Shoppers Stop to:
Deliver secure, personalized, and relevant insights to 12 active retail partners
Monetize data insights by driving deeper analytics investment
Enable self-service exploration for key metrics like customer behavior, inventory management, and sales performance
Shoppers Stop is committed to expanding its use of Colrows by enhancing user adoption and ensuring teams fully utilize the platform’s capabilities. By increasing awareness and integration into daily workflows, the company aims to improve time-to-insight and enable more strategic decision-making. As Shoppers Stop continues to grow, Colrows will remain a vital tool for staying ahead of market trends and maximizing business value.
With a strong focus on Data and AI, Shoppers Stop views Colrows as a key partner in addressing its growing data needs without increasing headcount. As Colrows’ GenAI capabilities continue to evolve, the company looks forward to leveraging advanced innovations that will shape a future where data-driven insights enhance every business decision.
"We are eager to expand our use of Colrows. It has already transformed the way we make decisions, and we see tremendous potential as we integrate it further across our business operations"
Jitendra Kanojia
Digital Transformation and Analytics, Shoppers Stop Ltd.
Join Shoppers Stop and countless other organizations that have revolutionized their approach to data analytics with Colrows.