Colrows Case Study  ·  Food & Beverage / Travel Retail  ·  Global Data Platform Transformation
Case Study

The all-in-one solution:
How SSP Group unified data,
collaboration, and analytics

How a global F&B operator with 3,000+ venues across 40 countries replaced fragmented tooling, eliminated knowledge silos, and gave every team — from data engineers to front-line staff — real-time access to the intelligence they needed.

Industry
Food & Beverage / Travel Retail
Scale
3,000+ units, ~49,000 employees, ~40 countries
Challenge
Fragmented tooling & data access
Solution
Colrows Unified Data Platform
40%
Reduction in data management overhead across engineering and analytics teams
↑ Engineering efficiency
Faster issue resolution rate for front-line staff serving customers at travel hubs globally
↑ Customer response speed
80%
Improvement in team collaboration, with centralized notebooks and shared query management replacing isolated workflows
↑ Cross-team alignment
01
About SSP Group

SSP Group plc is a leading global operator of food & beverage venues in travel hubs — running over 3,000 units across nearly 40 countries and employing around 49,000 people. Specialising in airports, train stations, and other transit locations, SSP delivers a diverse range of outlets from sit-down restaurants and cafés to bars, quick-service restaurants, lounges, and food-led convenience stores.

The company's brand portfolio balances international, national, and local concepts to suit the needs of varied clientele. Operating at this scale means SSP manages enormous volumes of data every day — tracking business performance, designing marketing strategies, and launching campaigns across dozens of markets simultaneously.

"Colrows is a complete solution for a firm like SSP Group; it turned out to be a one-stop solution for us."

Jayesh Pawar — Head of Analytics, SSP Group
SSP at a glance
3,000+
Venue units across airports, train stations, and transit hubs
~40
Countries with active F&B operations
49K
Employees from front-line staff to data scientists
Daily
Data crunching to track performance, campaigns, and KPIs across all markets
02
The challenge: fragmentation at scale

SSP Group manages large volumes of data related to local events, business performance, and community insights — all critical for daily decision-making. As the business grew, so did the complexity of managing that data, exposing deep inefficiencies in the tools and workflows teams relied on.

The tech team had no standardised approach to database management. Developers were independently using different clients — DBeaver, Squirrel, Toad — creating a fragmented environment where knowledge was siloed and work could not be reliably shared. Meanwhile, front-line staff couldn't access real-time data at all, forcing them to queue requests to already-stretched engineering teams.

SSP attempted to solve the front-line access problem by building an internal system. But as the business scaled, the system became a burden — requiring constant updates and refinement it could never sustainably keep up with.

Compounding everything: SSP was simultaneously building out a new data science team and needed Python Notebooks capability integrated into the same environment — not bolted on as a separate tool.

🔀

Tooling fragmentation

Developers used DBeaver, Squirrel, and Toad independently — no shared approach, no standardised query management.

🔒

Collaboration breakdown

Separate script copies per developer meant version mismatches, lost context, and no reliable way to track progress across teams.

Front-line data lag

Customer-facing staff had no self-serve access to data, forcing reliance on engineers to fulfil basic inquiries — slowing issue resolution.

🏗

Unsustainable in-house system

A proprietary front-line data tool required constant maintenance and couldn't scale with growing business demands.

🧪

Disconnected data science

The nascent data science team needed Python Notebooks integrated into the same workflow — not as a separate, unconnected environment.

🧱

Bastion host complexity

Secure database access required maintaining bastion infrastructure — adding operational overhead and slowing developer setup.

03
Why point solutions weren't enough

SSP's problem wasn't any single tool gap. It was the accumulation of many tool gaps, each addressed independently, each adding to the fragmentation. Fixing one layer — say, standardising the SQL client — wouldn't resolve the front-line access problem, or unify the data science workflow, or eliminate the bastion host. SSP needed a platform, not a patch.

Point-solution approach

One tool per problem, multiplied across teams

Compounding integration debt

Each new tool creates a new integration surface — authentication, data routing, access controls — that compounds over time.

Context loss between tools

Engineers move between environments, losing shared context. Notebooks don't know what the SQL editor ran. Front-line tools have no visibility into analyst work.

Inconsistent access management

Every tool has its own user model. At SSP's scale, synchronising permissions across tools becomes a full-time operational task.

No shared institutional knowledge

Queries, scripts, and analyses built in isolated tools walk out the door with the individual — not the organisation.

Colrows unified platform

One environment from raw data to front-line action

Single source of truth

SQL notebooks, Python environments, and conversational data access live in one platform — all pointing at the same data, with consistent permissions.

Collaboration as default

Shared SQL notebooks mean work is visible, reviewable, and reusable across the team from day one — not after a migration project.

Bastion-free connectivity

Colrows eliminates the need for bastion host infrastructure, reducing operational overhead and simplifying developer onboarding significantly.

Python Notebooks natively integrated

Data science workflows sit inside the same environment as SQL and conversational analytics — no separate toolchain, no context switching.

04
The solution: one platform, every team

Colrows addressed SSP's challenges not by replacing one tool at a time, but by providing a single unified environment across the entire data workflow — from database engineering to executive insight to customer-facing issue resolution.

How Colrows serves every SSP team

Platform overview
01

SQL Editor & Shared Notebooks

Replaces DBeaver, Squirrel, and Toad with a single, collaborative SQL environment. Queries are shared, versioned, and searchable — not siloed in individual machines.

02

Conversational Interface

Front-line staff query data in plain language without writing SQL or waiting for engineering support — enabling real-time answers at the point of customer interaction.

03

Python Notebooks

Natively integrated with the same data sources as SQL, allowing SSP's data science team to run complex analyses and build models without leaving the platform.

04

Slack Integration

Data and query results shared directly into Slack channels — embedding analytics into existing communication workflows rather than requiring teams to switch context.

Data Layer
Operational DBs Performance Data Event & Campaign Data KYC / Customer Data
Colrows Platform
SQL Editor & Notebooks Conversational Interface Python Notebooks Access Management
Integrations
Slack Direct DB Connectors (no bastion) Team Collaboration Layer
End Users
Tech & Data Engineers Data Scientists Front-line Staff Customer Success Teams
05
Before & after: the transformation in practice

The change wasn't incremental. Deploying Colrows replaced an entire layer of fragmented infrastructure — and the effects rippled through every team that touched data at SSP.

Tech team: before and after deployment

Database engineering workflow

Before Colrows

SQL clients3+ tools in active use — DBeaver, Squirrel, Toad — per developer preference
Query sharingIndividual file copies. No centralised repository. Version conflicts common.
CollaborationDevelopers worked in isolation. Progress tracking was manual and error-prone.
DB accessRequired bastion host setup per developer. Complex, slow to onboard new hires.
Data sciencePython notebooks lived outside the data workflow — separate tools, no integration.

After Colrows

SQL clientsOne platform. All engineers on the same editor with shared notebooks and history.
Query sharingCentralised, searchable. Queries shared directly to Slack. No duplication.
CollaborationNotebook-based collaboration. Work is visible, reviewable, and reusable across the team.
DB accessBastion eliminated. Direct connector setup. New developer onboarding dramatically faster.
Data sciencePython notebooks natively integrated. Same platform, same data, no context switch.

Net effect: 40% reduction in data management overhead — engineers spending time on analysis, not infrastructure.

Front-line staff: before and after deployment

Customer-facing workflow

Before Colrows

Data accessZero self-serve capability. All data requests routed through tech or data teams.
Issue resolutionCustomer inquiries required waiting for engineering availability. Hours to days of lag.
In-house systemCustom-built tool. Constant maintenance burden. Couldn't scale with business growth.
CostOngoing engineering hours for internal system upkeep — rising with each new venue and market.

After Colrows

Data accessReal-time, self-serve. Conversational interface answers questions in plain language — no SQL required.
Issue resolutionCustomer inquiries resolved at the point of interaction. 3× faster resolution rate.
In-house systemRetired. Colrows replaced it entirely — eliminating maintenance overhead and technical debt.
CostInternal system costs replaced by a single Colrows subscription. Significant net savings.

Net effect: front-line teams operating with real-time data independence — no engineering bottleneck, no queued requests.

"There are no tools currently available on the market that compare, and the pricing is incredibly reasonable."

Jayesh Pawar — Head of Analytics, SSP Group
06
Outcomes: platform as competitive infrastructure

The deployment didn't just improve efficiency metrics — it reframed what SSP's data infrastructure is capable of. Every team, from engineers to customer success managers, now operates with the same data fluency that previously required deep technical expertise.

40%

Reduction in data management overhead

Standardised tooling and centralised notebooks eliminated the operational cost of managing fragmented, per-developer environments across the engineering team.

Faster issue resolution for front-line staff

Conversational data access allows customer-facing teams to resolve inquiries in real time — without queuing requests to engineers or waiting for data pulls.

80%

Improvement in team collaboration

Shared SQL notebooks and Slack integration transformed how teams work together — moving from isolated work streams to a single, visible, collaborative environment.

Zero

Internal system maintenance burden

SSP's custom-built front-line data tool was retired entirely. Colrows replaced it — eliminating ongoing engineering maintenance costs and technical debt at scale.

07
Why Colrows — not another point solution

What SSP needed wasn't a better SQL client, or a smarter front-line tool, or a new notebook environment. They needed a platform that understood how these capabilities belong together — and built them as a coherent whole rather than a collection of integrations.

Colrows provides a unified data platform in which SQL editing, Python notebooks, conversational access, and collaboration tooling share the same authentication layer, the same data sources, and the same institutional memory. Analysts, engineers, data scientists, and front-line staff all operate in the same environment — with appropriate access, not separate tools.

The result is a system where knowledge compounds. Queries built by engineers surface in notebooks used by data scientists. Insights from analysts flow directly to front-line teams via the conversational interface. Work done today becomes institutional infrastructure — not a file on someone's laptop.

Colrows vs fragmented tooling
Multiple tools
Colrows unified platform
Separate authentication per tool
Single access model for all teams
Work siloed to individuals
Shared notebooks, searchable history
Bastion infrastructure required
Direct connectors, zero bastion
Front-line reliant on engineers
Conversational self-serve interface
Python separate from SQL
Notebooks natively integrated
Custom in-house maintenance
Maintained SaaS, scales with you
"There isn't any comparable platform in the market; Colrows is the all-in-one solution."
JP
Jayesh Pawar
Head of Analytics, SSP Group